Allstate – #worthtelling

CLIENT: Leo Burnett

I was director and editor on Allstate’s #worthtelling campaign in collaboration with Leo Burnett. These vignettes highlighted luminaries in the African American community for Black History Month. Featured in this piece is Ariell Johnson, who opened Amalgam Comics in December of 2015, becoming the first black, female comic book store owner on the East Coast. Johnson credits the X-Men character Storm, one of the first black, female superheroes, with being “the bridge that got me into this world.”