Allstate – #worthtelling

CLIENT: Leo Burnett

I was director and editor on Allstate‚Äôs #worthtelling campaign in collaboration with Leo Burnett. These vignettes highlighted luminaries in the African American community for Black History Month. Featured in this piece is Isaac White, Sr., the owner of White’s Barber College, who since 1944 has been a pillar in the barbering industry, offering an opportunity for anyone interested to learn the trade — whether students had a high school education, GED or tuition money for classes or not.